Access Brand Strategies

About

Access Brand Strategies offers full-service brand development focusing on Content, Communities and Connection. Working with some of the world’s most recognized brands ranging from Pepsi to Beyonce, ABS delivers senior-level experience cultivated in a passionate, agile, whatever-it-takes environment.

Access Brand Strategies is the expert in Heartland Lifestyle marketing. We have carved out a niche in the Heartland space, bringing branded entertainment to the people who live Values, Community and Family.

There’s a new way of marketing, and we believe that we represent the future right now.

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Access Brand Strategies Agency Video

Featured Works

	Beyonce
	Head Coach, U.S. Olympic SnowboardTeam
	Pepsi & Taylor Swift
	Elvis, Budweiser & Dale Earnhardt Jr.
	Dance America Dance!

	Client Feedback
"Access Brand Strategies really comes through for us when we need it. We’ve used them for diverse tasks ranging from creating unique ring tones for a major promotion to developing a scalable platform for our biggest retail partner. They provide creative thinking and activation while staying on budget. I’d highly recommend ABS to any brand looking for an edge." Frank Cooper, SVP, Chief Consumer Engagement Officer, Pepsico, Inc. See More Testimonials

"How to Speak American" Blog

Heartland Focus - 7.15.10

Lee's Push to Refashion LG as a Lifestyle Brand

Why the Global Brand Marketing VP Believes in Competing With an Emotional Approach

by Beth Snyder Bulik

Published: July 12, 2010

YORK, Pa. (AdAge.com) -- When Kwan Sup (K.S.) Lee joined LG Electronics in 2007, he was greeted with the marketing wariness typical of a technology business. Executives at the company formerly known as Lucky Goldstar were more familiar with the old ways of doing things, despite the manufacturer's transition to the more premium LG -- as in "Life's Good" -- branding in the U.S. in 2004. Those outside the marketing department frequently asked him how much new marketing ideas would cost.

Heartland Focus - 7.1.10

OfficeMax Helps Bail Out Nashville Schools

Marketer Joins Lady Antebellum for Benefit Concert

Posted on 06.30.10 @ 04:29 PM

In an effort to help Nashville following the recent floods that devasted that region, OfficeMax joined the group Lady Antebellum to raise money through a live benefit concert earlier this month.