Access Brand Strategies

About

Access Brand Strategies is a consumer engagement agency, helping brands become culturally relevant. We offer full-service brand development focusing on Content, Communities and Connections. Working with some of the world’s most recognized brands including Pepsi, Fedex and Tractor Supply Co. ABS delivers senior-level experience cultivated in a passionate, agile, whatever-it-takes environment.

We are experts in helping brands connect with consumers in the New Heartland via core beliefs such as Faith, Community and Family.

Click here for the Agency Video

Click here for the New Heartland Video

We wrote the book on the most underserved cultural segment:
the "New" Heartland consumer. Visit www.howtospeakamerican.com for more info.

Featured Works

	Paul Jankowski's Speak American Blog on Forbes.com explores the impact core values such as faith, community and family have on purchasing decisions in the New Heartland.
	Pepsi
	FedEx
	Tractor Supply Company
	Elvis, Budweiser & Dale Earnhardt Jr.
	Stages West
	Beyonce
	Pepsi & Taylor Swift
	Head Coach, U.S. Olympic Snowboard Team

	Client Feedback
"Access Brand Strategies really comes through for us when we need it. We’ve used them for diverse tasks ranging from creating unique ring tones for a major promotion to developing a scalable platform for our biggest retail partner. They provide creative thinking and activation while staying on budget. I’d highly recommend ABS to any brand looking for an edge." Frank Cooper, SVP, Chief Consumer Engagement Officer, Pepsico, Inc. See More Testimonials

"How to Speak American" Blog

My Minute With Tim Tebow

I had a great opportunity to get first hand exposure to the Tim Tebow frenzy prior to the 2010 NFL draft. Already a football history-maker and college superstar, Tebow chose to prepare for the NFL combine at a facility in a suburb of Nashville because people were mobbing him at his Florida training facility...

Is Saying Merry Christmas Politically Correct? Good For Business?

If you’re a marketer and care about the political correctness of the phrase “Merry Christmas”, you’ve already lost. Several retailers realized the importance of the phrase to their customers. Randy Sharp, director-special projects at the American Family Association, said that in the past five years the group has seen the percentage of retailers recognizing Christmas in their advertising rise from 20% to 80%...

5 Ways to Make Your Brand Culturally Relevant

How we build brands has changed dramatically. Marketing departments are thinly staffed, saddled with higher expectations and less time to meet them. Most likely, you’ve become blinded by the process of brand building and lost sight of what excited you about this business in the first place.