How to Speak American Blog

Here you’ll find observations and opinions by Heartland Lifestyle and branding expert Paul Jankowski, as well as the latest news from corporations engaging the Heartland consumer.

The Heartland Lifestyle™ is a way of life…
It’s the embodiment of a core set of beliefs:
FAITH, COMMUNITY and FAMILY.
It’s the essence of America.

01

I was as surprised as anybody when I came across a Harris Interactive survey that lists 4 country performers in the top 10 of America's favorite artists.  According to an article by Business Wire, 2,320 adults listed Tim McGraw, George Strait, Rascal Flatts and Alan Jackson among their 10 favorite performers.

I don't regard surveys as the authority on any issue, but they do provide a gauge of opinions. The key part of the survey that adds significant legitimacy is the fact that the answers were “unaided responses”. In other words, respondents weren’t given a list to choose from and provided answers off the top of their head.
 
Country music has become “pop” with artists such as Taylor Swift, Lady Antebellum and Carrie Underwood occupying the pop and country charts simultaneously. It’s curious that none of those acts made this list, considering their massive popularity, especially Taylor. Nevertheless, Country music is definitely a pillar of American culture and this survey continues to prove that point. 
 
“Who Is Your Favorite Singer or Band?”

Unprompted Responses (Adults)
 
1.Celine Dion
2.U2
3.Elvis Presley
4.Beatles
5.Tim McGraw
6.Lady Gaga
7.George Strait
8.Rascal Flatts
9.Alan Jackson (tie)
10.Frank Sinatra (tie)
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