How to Speak American Blog

Here you’ll find observations and opinions by Heartland Lifestyle and branding expert Paul Jankowski, as well as the latest news from corporations engaging the Heartland consumer.

The Heartland Lifestyle™ is a way of life…
It’s the embodiment of a core set of beliefs:
FAITH, COMMUNITY and FAMILY.
It’s the essence of America.

A Passion for Volunteerism

Scripps Networks Partners With Disney to Reward 5 'Amazing' Efforts

There are people in every community who give their time unconditionally to causes about which they are passionate. Because they are so devoted and focused on their work, the last thing they expect is recognition. At Scripps Networks, we want to recognize and reward these people.

 

 

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The Olympics promote family values on multiple platforms

 

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Chevy Drops Spokesman, Debuts Family-Focused Ads

Feb 16, 2010

- Noreen O'Leary

Publicis has debuted its first work for Chevrolet's Malibu, Equinox and Traverse models since winning that car assignment from General Motors in December.

 

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Napa Auto Parts Sings a New Tune

Feb 15, 2010 - Todd Wasserman

Taking a page from Subway and FreeCreditReport.com, which feature catchy original music in their ads, auto parts brand Napa is rolling out a tuneful new campaign.

 

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I worked for one of the nicest men in the world while CMO at Elvis Presley Enterprises.  Jack Soden CEO, makes you feel like you’re the greatest person around.  You’re convinced that when you talk to Jack, you are the most important person, at least in the room at that moment.  The culture at Memphis based Elvis Presley Enterprises is rooted in mutual respect and team work.

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