	How to Speak American Blog
Here you’ll find observations and opinions by Heartland Lifestyle and branding expert Paul Jankowski, as well as the latest news from corporations engaging the Heartland consumer. The Heartland Lifestyle™ is a way of life… It’s the embodiment of a core set of beliefs: FAITH, COMMUNITY and FAMILY. It’s the essence of America.

Current Articles | Archives | Search

Six Ignorant Stereotypes About Middle America

posted on October 05, 2011 16:38

What do you think of when you hear “Heartland”, “the South” or “Middle America”? If you’re like a lot of people I know on the coasts, the first things that come to mind are usually not positive... Stereotypes exist for a reason, but if you’re trying to build a brand and engage consumers at a deep level, oversimplifications will hurt your cause. Stereotypes, taken to cynical extremes, are big-time brand killers.

Read the rest of this article...

Family Friendly Movies Make Big $$ - Get Hollywood's Attention

posted on October 04, 2011 17:10

Movieguide®, which has been analyzing how movie content compares with its cash intake since 1991, has found repeatedly that family-oriented movies make more money, while the movies with higher instances of sex and violence do not fare nearly as well...

Read the rest of this article...

Does Your Brand Have Diaper Rash

posted on September 06, 2011 01:56

News Flash: According to an article in Ad Age, “Baby bottoms in the U.S. look to be in worse shape than ever, and the economy — or inattentive parents — may be to blame... Data suggest that babies are getting diaper rash more often because parents are changing their diapers less...“ In my twisted mind, these important statistics Ad Age felt the need to bring to light, made me think of how brands get diaper rash too. You know the brands with a combination of tired campaigns, lack of product innovation, inferior quality and customer service.

Read the rest of this article...

Milk Cures PMS!

posted on July 29, 2011 05:54

In a misguided attempt to be funny about an unfunny subject, the California Milk Processor Board approved the “Everything I Do Is Wrong” campaign, which was purposely created to promote the benefits of milk as a cure for premenstrual syndrome…to men...

Read the rest of this article...

Should Your Brand Be Wearing That String Bikini?

posted on July 13, 2011 16:00

In my extensive research for this piece (sitting on a beach in Destin, FL), I came to the conclusion that many extremely overweight people are comfortable with their weight and enjoy rockin’ the string bikini. Good for them. However, they’re not trying to build relationships with customers like your brand is. They shove too much into too little and it just doesn’t fit.

Read the rest of this article...

Page 2 of 17

First Previous 1 [2] 3 4 5 6 7 8 9 10 Next Last