	How to Speak American Blog
Here you’ll find observations and opinions by Heartland Lifestyle and branding expert Paul Jankowski, as well as the latest news from corporations engaging the Heartland consumer. The Heartland Lifestyle™ is a way of life… It’s the embodiment of a core set of beliefs: FAITH, COMMUNITY and FAMILY. It’s the essence of America.

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One Nation. Under God. What About Your Brand?

posted on July 02, 2011 12:11

The ad industry works so hard to keep faith out of the mix that is has backfired... If you have anything to do with branding, it’s critical to accept the fact that we are a faith based nation and our faith often serves as a guide in the brands we support.

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Anthony Weiner's Resignation is Good for America

posted on June 17, 2011 14:54

Forget your personal beliefs for a minute and how you think a normal, decent guy should conduct himself. The fact is, when any Representative signs up for the gig, they agree to a code of conduct.

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Defining the New Heartland

posted on June 15, 2011 10:16

It’s a very diverse place…a very diverse culture bound together by a core set of values such as faith, community and family. A place that brand builders need to get to know.

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Speak American for Forbes

posted on June 10, 2011 09:51

Forbes has asked me to be a contributing writer on the topic of current brand advertising. The problem is that too many companies don’t know how to truly connect with the "New" Heartland consumer. Put another way: They don’t know how to “speak American.”

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Billionaires Pedge to Give Away Half of Their Wealth

posted on May 10, 2011 17:32

I've heard about the dozens of billionaires who pledged to give away half of their wealth last year. An article in the USA Today gives more details on a recent meeting in Tuscon.

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