How to Speak American Blog

Here you’ll find observations and opinions by Heartland Lifestyle and branding expert Paul Jankowski, as well as the latest news from corporations engaging the Heartland consumer.

The Heartland Lifestyle™ is a way of life…
It’s the embodiment of a core set of beliefs:
FAITH, COMMUNITY and FAMILY.
It’s the essence of America.

"Uh-oh. All those pizzas luring young adults to church activities may have unintended consequences. The devil may be in the pepperoni: Folks who stick with church for years often wind up fatter than their unchurched peers."

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Will Tucker is an amazing blues guitar player and singer.

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In an article in Bloomberg Businessweek the far reaching tenacles of Southern culture are brought to light.  From a billion dollar fried chicken business in China to southern culture influenced designs debuting at New York City's Fashion Week, the trend is undeniable

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OK, so I've been counting the days until the royal wedding was over so I wouldn't have to hear the morning talking heads gush over every detail...every detail.

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A good friend of mine from NYC joined me for a business trip.  He met me in Nashville to fly to our destination.  He had never been on a Southwest Airlines flight before because he has so many more choices out of JFK or LaGuardia.  Southwest is the biggest carrier in Nashville...

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