How to Speak American Blog

Here you’ll find observations and opinions by Heartland Lifestyle and branding expert Paul Jankowski, as well as the latest news from corporations engaging the Heartland consumer.

The Heartland Lifestyle™ is a way of life…
It’s the embodiment of a core set of beliefs:
FAITH, COMMUNITY and FAMILY.
It’s the essence of America.

Never in a million years did I ever think I'd write a book.  Come to think of it, I never thought I'd run a maration, start a company or find the love of my life...I guess it's time to stop short-changing myself...

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I had to go to NYC for a very important day trip.  I was on the plane at 7:00 am, in the City at 10:00, back on a plane at 3:00 and home at 5:00.  It wasn't until the next day that my wife said she heard I went to NYC the day before...

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Many audiences would be surprised to learn that the question of how to show their religion in the film caused huge debate on the set of "Soul Surfer," the feature film based on the true story of surfer Bethany Hamilton being attacked by a shark and her journey back to surfing...

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I had the dubious distinction of becoming part of the core of the Tea Party movement today as I waited in line at the local Costco to get Sarah Palin's new book signed. 

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The first line of a recent article in Ad Age is a great example of the attitude of many New York City based journalists. In Brian Steinberg’s mind (and many others) Family consumable entertainment immediately suggests “goody-goody” ...

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