	How to Speak American Blog
Here you’ll find observations and opinions by Heartland Lifestyle and branding expert Paul Jankowski, as well as the latest news from corporations engaging the Heartland consumer. The Heartland Lifestyle™ is a way of life… It’s the embodiment of a core set of beliefs: FAITH, COMMUNITY and FAMILY. It’s the essence of America.

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Brand Message Must Connect Culturally

posted on November 03, 2010 14:48

From Seth Godin's, “Tribes”:

“My friend Jacqueline tells the story of how UNICEF spent a fortune creating posters to promote the idea of child vaccination to the mothers of Rwanda. “The posters were gorgeous --

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Heartland Dominates Most Affordable City List

posted on November 03, 2010 08:22

In a Forbes article posted on November 2, 2010, the top 10 most affordable cities are listed. The Heartland dominates the list with 7 out of 10.

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Country Performers Dominate "Favorite Artist" Survey

posted on September 01, 2010 16:34

I was as surprised as anybody when I came across a Harris Interactive survey that lists 4 country performers in the top 10 of America's favorite artists. According to an article by Business Wire, 2,320 adults listed Tim McGraw, George Strait, Rascal Flatts and Alan Jackson among their 10 favorite performers.

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Workin' Hard Still Matters 8.4.10

posted on August 05, 2010 10:46

Heartland values can traced directly to their agricultural roots. By sheer geography and climate, this area of the country we define as the “new Heartland” was designed to feed the country. From oranges, cotton and wheat to beef, milk and corn, the food and fuel that comes from the Heartland is crucial to our health, economy and way of life.

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Heartland Focus - 7.15.10

posted on July 15, 2010 13:11

Lee's Push to Refashion LG as a Lifestyle Brand

Why the Global Brand Marketing VP Believes in Competing With an Emotional Approach

by Beth Snyder Bulik

Published: July 12, 2010

YORK, Pa. (AdAge.com) -- When Kwan Sup (K.S.) Lee joined LG Electronics in 2007, he was greeted with the marketing wariness typical of a technology business. Executives at the company formerly known as Lucky Goldstar were more familiar with the old ways of doing things, despite the manufacturer's transition to the more premium LG -- as in "Life's Good" -- branding in the U.S. in 2004. Those outside the marketing department frequently asked him how much new marketing ideas would cost.

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