How to Speak American Blog

Here you’ll find observations and opinions by Heartland Lifestyle and branding expert Paul Jankowski, as well as the latest news from corporations engaging the Heartland consumer.

The Heartland Lifestyle™ is a way of life…
It’s the embodiment of a core set of beliefs:
FAITH, COMMUNITY and FAMILY.
It’s the essence of America.

OfficeMax Helps Bail Out Nashville Schools

 

 

 

Marketer Joins Lady Antebellum for Benefit Concert

 

Posted on 06.30.10 @ 04:29 PM


In an effort to help Nashville following the recent floods that devasted that region, OfficeMax joined the group Lady Antebellum to raise money through a live benefit concert earlier this month. 

 

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Bass Pro, Memphis sign long-term deal for Pyramid

Associated Press - June 30, 2010 4:36 PM ET

MEMPHISTenn. (AP) - Bass Pro Shops and Memphis have signed a 55-year lease to turn The Pyramid into a $100 million center for restaurants, shops and offices.

 

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Camping Under the Stars -- Um, Fluorescent Lighting

Outdoor Retailer Bass Pro Draws Families, Builds Relationships With Free 'Summer Camps' in Stores

HARRISBURG, Pa. (AdAge.com) -- Can't afford summer camp? Pack the kids off to Bass Pro Shops, where they can spend six weeks learning BB-gun shooting, archery, fishing, casting, tent-pitching and bird-watching. And it's all free -- including the s'mores.

 

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  Getting Dad to Do Diaper (Buying) Duty

By ANDREW ADAM NEWMAN

Published: June 22, 2010

FATHERS are changing more diapers than ever, but you would never guess that while walking down the diaper aisle, where packages feature mothers but never fathers.

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Corporations Still Care: Does Your Brand Support Causes, Too?

 Elaine Fogel

The Giving USA Foundation and its research partner, the Center on Philanthropy at Indiana University, report that although total philanthropic giving decreased by an estimated -3.6% in 2009, corporate giving grew an estimated 5.5%. In fact, some of the largest companies increased their contributions, both in-kind and cash, enough to counteract the declines.

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