Paul Jankowski is not an author per se, but more of a conversation starter. In his upcoming book, How to Speak American: Marketing to the New Heartland, he will explore the core beliefs of Americans who live primarily in the Heartland states.
According to the Census Bureau, 60% of US consumers live in the Heartland. However, marketing and advertising decisions are generally being made by people who have no connection to the consumers they’re targeting. These conversations provide the stories behind the core beliefs and a glimpse into the lifestyle of Heartlanders.
This book is about understanding the threads that make up the fabric of our country with the goal of educating brand marketers about the most impactful and loyal consumer segment on the planet.